What is a corporate video?
A corporate video is a short, marketing-oriented film that promotes a company or product. They are often used to introduce a new company or product, announce new features or services, or to highlight the company's achievements. A successful corporate video is typically short (2-3 minutes), and they often use humor and storytelling to engage the viewer. While they are not always required, corporate videos can be an effective way to connect with customers and promote your brand.
Types of corporate videos
There are many types of corporate videos, but they all have the same goal: to engage and inform the viewer. Some common types include product videos, which showcase a company's products or services; "explainer" videos, which explain how a product or service works; customer testimonial videos, in which customers talk about their positive experiences with a company; and "brand" or "promotional" videos, which promote a company or its products. Here are a few common ways companies can take advantage of corporate video production.
Marketing (ads/commercials)
Marketing is an essential part of any business. It's how businesses attract new customers and keep old ones coming back. There are many different ways to market a business, but one of the most common methods is through advertising.
Advertising is when a company pays for commercials or ads to be aired or published. These commercials or ads usually promote the company's products or services. Advertising can be a very effective way to reach a large number of people quickly and easily.
However, advertising can also be expensive, so it's important to make sure that the ads are well-made and will appeal to the target audience. It's also important to make sure that the ads are aired or published at the right time and place so that they will be seen by as many people as possible.
Product promos/demos/launches
Producing a corporate video can be an effective way to create a product promo, demo or launch. By taking the time to produce a high-quality video, you can create a powerful marketing tool that will help promote your product or service. A well-done corporate video can also help increase brand awareness and boost sales.
Utilize corporate video to make an announcement, invite customers to your next event, demonstrate new features of your product, etc. You can also use a corporate video to enhance your brand. Corporate video content is a great way to share your company’s story, mission, and vision.
Testimonials & case studies
A company's success often depends on the satisfaction of its customers. Satisfied customers are more likely to become return customers, and they may also recommend the company to their friends and family. One way to measure customer satisfaction is to collect testimonials from satisfied customers. Testimonials can be used on a company's website or in other marketing materials to show potential customers that the company is reputable and has satisfied previous customers.
Business Story
Similar to testimonials, these videos are often interview-based or interview-based. Generally focusing on the proprietor or creator of the company or the CEO of a large company. The purpose of the business is to tell the story of how the company originated and tell its customers about its values and the brand name. It's an organization's method to share who they really are, what they do, and to establish confidence in and trust in its brand.
Social media
When it comes to social media, video is king. BuzzSumo’s 2018 study of 8M Facebook posts found that videos receive, on average, 188% more engagement than other post types. That’s why creating corporate videos should be a key part of your social media content strategy.
But simply posting a link to your company’s YouTube channel won’t cut it. You need to produce videos that are specifically tailored for social media. Here are a few tips:
1. Keep them short and sweet. The majority of social media users are browsing on their phones, so they don’t have time to watch long videos. Aim for around 2 minutes or less.
2. Make them engaging. Social media users are inundated with content, so you need to make your videos stand out from the pack.
This is where social media advertising comes in. Social media advertising is the use of social networking sites, such as Facebook and Twitter, to get your message out to a large number of people.
A corporate video can be created, your target demographics can be selected and that's it the social media platform will serve your ad to the right people at the right time. Of course, there's more involved than those two steps but that's the idea. Social media advertising has made it easier to get your video in front of the right people.
The list goes on
Many more examples can be found, including corporate training videos, animated movies, and brown table videos.
The do's and don'ts of producing corporate videos
Now it's time to go over some things you should remember when involved in your corporate video production. Pay heed to the following tips and common pitfalls.
Pre-Production
Pre-production is the process of planning and organizing a film, television program, or other video production. The goal of pre-production is to create a plan that will ensure the production runs smoothly and efficiently. This includes creating a storyboard, casting actors and crew, designing sets and costumes, and budgeting the project. Pre-production is also important for establishing communication between all members of the production team. By ensuring everyone is on the same page, pre-production can help prevent costly mistakes and delays during filming.
Find out what your needs are
It is crucial that you establish what your company needs for a video. It can be a lot more complex than it seems, as businesses often do not know what they need or what they have in mind. This is often the case for smaller companies that are new to video. Larger companies have an extended marketing department that is familiar with what is needed to supply video solutions.
Talk budget
As soon as you know what your company expects and what their budget is going to be, you will get a sense of what they require. You may become uncertain and disappointed, and create a shaky foundation for things to come if you do not have a clear understanding of what is achievable. Make sure your expectations about what's feasible in the budget they control are complete.
Hire the right video crew and talent
The video crew and talent you hire can make or break your video. It is important to take the time to find the right crew and talent for your video. Here are a few tips on how to find the right crew and talent for your video:
1. Start by finding a good production company. A good production company will have a talented video crew and staff.
2. Look for a production company with experience in making videos similar to the type of video you want to make.
3. Interview several production companies before choosing one. This will give you a chance to see which production company is the best fit for you and your video project.
4. Ask the production company for references from past clients. References can give you a good idea of what it is like to work with the production company and their video crew.
Plan and prepare for your video production
There will never be a time when there is enough time. Pre-planning the production process, working with client and crew schedules and learning precisely what needs to be accomplished are integral. Call sheets, scripts and shot lists, storyboards, charged batteries, familiarity with equipment, expertise, and talent are all required.
Production
You know what type of engaging corporate video it is you need to make. You have planned the development of it; you know each shot, angle, and lines of dialogue you will need to have. It is now time to visit the production process. It may involve animation, which is its own process, but often refers to filming.
Film it well
As the film director incorporates film footage into the narrative and plays it, the DP works with the gaffer to select the lighting to match the setting, and the sound recordist makes sure the highest quality sound can be captured. If you are a solo videographer, you do all of the corporate video shoot work by yourself.
Don't fix it in post
No one ever said that being a film editor was an easy job. In fact, most of the time it's just the exact opposite. There is a lot of pressure to get things "just right" and make sure that the final product looks as polished as possible. Unfortunately, this means that sometimes filmmakers can be a little too quick to try and fix things in post-production. This often leads to botched jobs and a final product that doesn't look nearly as good as it could have if it had been filmed properly in the first place.
Don't lose media
Back up your files then back them up again in two different places. If you lose your media, it could be disastrous, requiring extensive re-shoots and wasting everyone's time. Backing up your media is of utmost importance. If you are using a hard drive, make sure you have enough space and keep it in an external drive to prevent any loss if something happens to the hard drive.
Film enough b-roll
B-Roll is a very beneficial asset for the editor, so make sure to gather enough relevant b-roll. If a 3-minute video requires between 40 and 60 shots b-roll, make sure to cover it appropriately.
In order to make a good film, you need more than just good footage of your subject. You also need b-roll: shots of the environment, establishing shots, and other supplementary footage that will help tell your story. Without enough b-roll, your film will look choppy and unprofessional.
Here are some tips for getting enough b-roll:
1. Scout your location ahead of time. This will give you a chance to identify potential shooting locations and plan out your shots.
2. Make sure you have enough footage of each scene. If you only have one or two shots of a particular scene, it won't be very effective in telling your story.
3. Shoot lots of different types of b-roll footage: wide shots, close-ups, panning shots, etc.
Watch out for logos and copyrighted material
When filming your video, it is important to be aware of logos and copyrighted material. While it may be tempting to use a well-known logo or song in your video, doing so can result in legal issues.
If you are unsure about whether or not using a particular logo or song is allowed, it is best to err on the side of caution and avoid using it. Instead, try finding a similar logo or song that is not subject to copyright restrictions.
By being mindful of logos and copyrighted material when producing your corporate video, you can avoid any legal issues that may arise.
Don't break the rules, get permits
When it comes to filming your video, don't break the rules and get permits. Many companies produce videos without getting the necessary permits, which can lead to fines and other legal troubles. By getting the proper permits, you can avoid any legal issues and ensure that your video is in compliance with all regulations.
Post-Production
In the filmmaking process, post-production is the process of editing and finishing a movie after it has been shot. Post-production includes selecting shots, assembling scenes, adding sound and music, and finally color correcting and grading the footage. The time commitment for post-production can be significant, especially if the film is not well organized during shooting. In some cases, entire teams of people are dedicated to post-production tasks.
Edit it to perfection
It's fascinating to see firsthand how a video can be modified to look like something else. Don't just settle with the first edited version of your video; generate many versions after viewing them and think about your choices for the best edit.
Add a soundscape
When producing a corporate video, adding a soundscape can help to set the tone and create an immersive experience for viewers. By using music, sound effects, and ambient noise, you can create a convincing backdrop that helps to convey your message.
To start, consider the type of video you are creating. A promotional video will have a different feel than an informational video, for example. Once you have a sense of the mood you want to create, begin selecting appropriate sounds.
Be sure to keep in mind the length of your video and how much audio you want to include. You don't want to overwhelm viewers with too much noise, but a well-placed soundscape can help to engage them and hold their attention.
Don't use the wrong music
When it comes to producing a corporate video, using the wrong type of music can be a big mistake. If you're looking for something upbeat and exciting, using classical music may be a bad choice. On the other hand, if you're looking for something more mellow and calming, using rock music may not be the best option.
Before you start working on your video, take some time to think about what type of music would be best suited for it. You want the music to match the tone and mood of your video, and you also want it to be appropriate for the audience you're targeting.
If you're not sure which type of music is right for your video, ask someone who knows about this stuff. There are plenty of professionals who specialize in helping businesses create corporate videos, and they can help you choose the right type of music for your project.
Use a style guide for graphics and titles
When creating a video for your company, it’s important to use a style guide to make sure your graphics and titles are consistent. This will help to produce a professional-looking video that accurately represents your brand. A style guide should include information on fonts, colors, and logos that can be used throughout the video. It’s also important to create a style guide for your titles, which should be consistent with the overall look and feel of your video.
Keep it moving - pacing
When you’re producing a video, it can be easy to let the pacing drag. But when your viewers are watching a video, they want to see information that is both valuable and moving along at a good clip. To make sure your video is on pace, consider the following tips:
Use strong visuals. People learn best when they can see things in action. By using strong visuals, you can keep your viewers engaged while also teaching them what they need to know.
Make it snappy
Get to the point quickly. Don’t spend too much time introducing yourself or your company – get right down to the heart of the matter. This will help keep your viewers interested and ensure that they don’t lose focus.
Be concise. When you’re putting together a video, it’s important to be concise with your words.
Don't forget the subtitles
When creating a corporate video, don't forget to include subtitles. This will ensure that everyone who watches your video can understand the message you're trying to communicate. Additionally, including subtitles can help with SEO, as search engines will be able to index the text in your video.
Get it seen
After making the corporate video, the next step is to make sure it gets sufficient views. Your company made the investment while producing this great video; next, the content needs more people to view it so that you can get the best value from your investment. Don't just publish and promote, you need a marketing strategy.
Final thoughts
In conclusion, by following the tips and advice provided in this guide, you can create corporate videos that are both powerful and effective. By using video to communicate with your employees, customers, and other stakeholders, you can create a more engaged and informed organization. So don't wait any longer, start creating powerful corporate videos today! Contact Rival Productions today for a free quote and see how we can help you create a stunning video that will promote your business.
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